Animal feed suppliers are structurally facing challenges with their feed delivery logistics towards farmers.

Because of the fact they do strongly depend on the roughly indicated information given by the farmers when and how much feed is needed, it is complicated to have an optimized planning system. This results in unregular and unexpected production capacity needs, last-minute deliveries, half loaded trucks and feed returns.

Farmers are facing multiple challenges which makes it difficult to focus on in time qualitive ordering.